Hongxia Lin
About
Hongxia Lin has authored 15 papers that have received a total of 535 indexed citations.
This includes 12 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Diverse Aspects of Tourism Research (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Hongxia Lin is often cited by papers focused on Digital Marketing and Social Media (9 papers), Diverse Aspects of Tourism Research (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in China, United States and South Africa. Hongxia Lin's co-authors include Doğan Gürsoy, Bao Cheng, Zhang Meng and Oscar Hengxuan and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Annals of Tourism Research
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