Hongyan Yu
About
Hongyan Yu has authored 24 papers that have received a total of 752 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Strategy and Management and 7 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Organic Food and Agriculture (4 papers) and Digital Marketing and Social Media (4 papers). Hongyan Yu is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Organic Food and Agriculture (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in China, United States and Australia. Hongyan Yu's co-authors include Ann Veeck, Wenhao Song, James W. Gentry, Alvin C. Burns and Yu Fang and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and The International Journal of Human Resource Management
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