Horst Stipp
About
Horst Stipp has authored 23 papers that have received a total of 606 indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (5 papers). Horst Stipp is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (5 papers) and collaborates with scholars based in United States, United Kingdom and Sweden. Horst Stipp's co-authors include Ronald C. Kessler, Geraldine Downey, Robert G. Heath, Aimée Dorr and Daniel Linz and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, American Journal of Psychiatry and American Journal of Sociology
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