Hristina Nikolova
About
Hristina Nikolova has authored 16 papers that have received a total of 551 indexed citations.
This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Behavioral Health and Interventions (5 papers) and Decision-Making and Behavioral Economics (4 papers). Hristina Nikolova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Behavioral Health and Interventions (5 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in United States and United Kingdom. Hristina Nikolova's co-authors include Cait Lamberton, J. Jeffrey Inman, Gergana Y. Nenkov, Sara Loughran Dommer and Joe J. Gladstone and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science
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