Hsiao‐Ching Lee
About
Hsiao‐Ching Lee has authored 31 papers that have received a total of 597 indexed citations.
This includes 10 papers in Marketing, 9 papers in Molecular Biology and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Media Influence and Health (4 papers). Hsiao‐Ching Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in Taiwan, United States and Yemen. Hsiao‐Ching Lee's co-authors include Bor‐Sen Chen, Tsai-Yun Lin, Wen‐Hsiung Li, Shie‐Ming Peng and Chung‐Yu Wang and has published in prestigious journals such as Bioinformatics, Chemical Communications and Journal of Business Research
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