Hsin‐Hui “Sunny” Hu
About
Hsin‐Hui “Sunny” Hu has authored 9 papers that have received a total of 359 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Job Satisfaction and Organizational Behavior (3 papers). Hsin‐Hui “Sunny” Hu is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Job Satisfaction and Organizational Behavior (3 papers) and collaborates with scholars based in Taiwan, Hong Kong and United States. Hsin‐Hui “Sunny” Hu's co-authors include H. G. Parsa, Po‐Tsang Chen, Brian King and Chien-Wei Cheng and has published in prestigious journals such as International Journal of Hospitality Management, The International Journal of Human Resource Management and International Journal of Contemporary Hospitality Management
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