Hsiu‐Hua Chang

21 papers and 620 indexed citations i.

Hsiu‐Hua Chang has authored 21 papers that have received a total of 620 indexed citations. This includes 13 papers in Marketing, 10 papers in Information Systems and Management and 4 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Ethics in Business and Education (6 papers). Hsiu‐Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Ethics in Business and Education (6 papers) and collaborates with scholars based in Taiwan, China and Macao. Hsiu‐Hua Chang's co-authors include Long‐Chuan Lu, Jung‐Lung Hsu, Wen‐Pin Chang, Alan L. Chang and Chun‐Chen Huang and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Expert Systems with Applications