Hsiu‐Li Chen

21 papers and 275 indexed citations i.

Hsiu‐Li Chen has authored 21 papers that have received a total of 275 indexed citations. This includes 10 papers in Marketing, 6 papers in Economics and Econometrics and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers). Hsiu‐Li Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Taiwan, Australia and United Kingdom. Hsiu‐Li Chen's co-authors include Shane Mathews, L. Paul Hsueh, Chiahui Yen, Ming‐Chang Chiang and Arijit Mukherjee and has published in prestigious journals such as European Journal of Operational Research, Sustainability and Small Business Economics