Hua Chang
About
Hua Chang has authored 18 papers that have received a total of 470 indexed citations.
This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, China and France. Hua Chang's co-authors include Lingling Zhang, Xinyi Liu, Zhiyong Li, Veronica L. Thomas and Leslie Stoel and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Services Marketing
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by B. J. Boyle are co-authored with Top journals papers by Xianlu L. Peng are published in Top fields papers by Erich Szerencsits are about Top fields papers by David De Smet are about Top fields papers by Valentina Esposito are about Top fields papers by Zeqing Lu are about Top authors papers by Ranganath Gudimella are co-authored with Top fields papers by Jannine Poletti‐Hughes are about