Hua Xiao

11 papers and 125 indexed citations i.

Hua Xiao has authored 11 papers that have received a total of 125 indexed citations. This includes 3 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Business and International Management. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and E-commerce and Technology Innovations (2 papers). Hua Xiao is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and E-commerce and Technology Innovations (2 papers) and collaborates with scholars based in China, Finland and South Korea. Hua Xiao's co-authors include Sihua Chen, Mikko Siponen, Jian Mou and Kangning Xiong and has published in prestigious journals such as Journal of Cleaner Production, Electronic Commerce Research and Polish Journal of Environmental Studies