Hugh M. Cannon
About
Hugh M. Cannon has authored 74 papers that have received a total of 760 indexed citations.
This includes 24 papers in Marketing, 16 papers in Management of Technology and Innovation and 13 papers in Education. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Educational Games and Gamification (11 papers). Hugh M. Cannon is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Educational Games and Gamification (11 papers) and collaborates with scholars based in United States, Germany and Belgium. Hugh M. Cannon's co-authors include Andrew Hale Feinstein, Manfred Schwaiger, James N. Cannon, Attila Yaprak and J. A. S. Smith and has published in prestigious journals such as Journal of Business Research, Journal of Nuclear Medicine and Journal of Advertising
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