Hui-Yi Lo

11 papers and 252 indexed citations i.

Hui-Yi Lo has authored 11 papers that have received a total of 252 indexed citations. This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (4 papers). Hui-Yi Lo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Taiwan, China and Australia. Hui-Yi Lo's co-authors include Nigel Harvey, Fang-Mei Tseng, Mary E. Thomson, Hung‐Ming Lin and Bo Pang and has published in prestigious journals such as Sustainability, Journal of Advertising and Journal of Economic Psychology