Hume Winzar

29 papers and 564 indexed citations i.

Hume Winzar has authored 29 papers that have received a total of 564 indexed citations. This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Retail Behavior Studies (6 papers). Hume Winzar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Australia, South Korea and Japan. Hume Winzar's co-authors include Chris Baumann, Steven D’Alessandro, Lester W. Johnson, Owen Wright and Gong Sun and has published in prestigious journals such as Journal of Business Research, Journal of Operations Management and International Journal of Hospitality Management