Hye‐Jin Paek
About
Hye‐Jin Paek has authored 101 papers that have received a total of 3.0k indexed citations.
This includes 52 papers in Sociology and Political Science, 30 papers in Communication and 23 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Behavioral Health and Interventions (18 papers) and Media Influence and Health (17 papers). Hye‐Jin Paek is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Behavioral Health and Interventions (18 papers) and Media Influence and Health (17 papers) and collaborates with scholars based in United States, South Korea and Finland. Hye‐Jin Paek's co-authors include Thomas Hove, Atte Oksanen, Markus Kaakinen, Anu Sirola and Iina Savolainen and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and BMC Public Health
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