Hyoungeun Moon

35 papers and 1.1k indexed citations i.

Hyoungeun Moon has authored 35 papers that have received a total of 1.1k indexed citations. This includes 28 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (15 papers). Hyoungeun Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (15 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Hyoungeun Moon's co-authors include Heesup Han, Jongsik Yu, Bee‐Lia Chua, Li Miao and Seongseop Kim and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Sustainability