Hyowon Hyun

26 papers and 538 indexed citations i.

Hyowon Hyun has authored 26 papers that have received a total of 538 indexed citations. This includes 22 papers in Sociology and Political Science, 13 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (8 papers). Hyowon Hyun is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in South Korea, United States and Laos. Hyowon Hyun's co-authors include Jungkun Park, Jiseon Ahn, Sang‐Woo Lee, Hyung Jun Kim and Chang-Soo Han and has published in prestigious journals such as Frontiers in Psychology, Journal of Retailing and Consumer Services and Journal of Services Marketing