Hyun Hee Park

39 papers and 247 indexed citations i.

Hyun Hee Park has authored 39 papers that have received a total of 247 indexed citations. This includes 30 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 9 papers in Cultural Studies. The topics of these papers are Consumer Perception and Purchasing Behavior (22 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (11 papers). Hyun Hee Park is often cited by papers focused on Consumer Perception and Purchasing Behavior (22 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in South Korea, United States and India. Hyun Hee Park's co-authors include Jung Ok Jeon, Pauline Sullivan, Eunhee Park, Seungmin Lee and So Yeon Ryu and has published in prestigious journals such as Journal of The Electrochemical Society, Journal of Business Research and International Marketing Review