Hyun Jung Park
About
Hyun Jung Park has authored 26 papers that have received a total of 862 indexed citations.
This includes 8 papers in Marketing, 8 papers in Information Systems and Management and 6 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (7 papers), Consumer Perception and Purchasing Behavior (5 papers) and Digital Marketing and Social Media (5 papers). Hyun Jung Park is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Consumer Perception and Purchasing Behavior (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in South Korea, China and United States. Hyun Jung Park's co-authors include Sang-Hoon Kim, Tavleen Kaur, Seung Yeon Song and Eun‐Young Lee and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Journal of Retailing and Consumer Services
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