Hyun‐Hwa Lee

88 papers and 1.5k indexed citations i.

Hyun‐Hwa Lee has authored 88 papers that have received a total of 1.5k indexed citations. This includes 48 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (20 papers) and Consumer Perception and Purchasing Behavior (17 papers). Hyun‐Hwa Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (20 papers) and Consumer Perception and Purchasing Behavior (17 papers) and collaborates with scholars based in South Korea and United States. Hyun‐Hwa Lee's co-authors include Yoon Jin, Jihyun Kim, Minsun Lee, Kumar Sapkota and Chun‐Sung Kim and has published in prestigious journals such as Computers in Human Behavior, Planta and Molecular Plant-Microbe Interactions