Hyunju Shin
About
Hyunju Shin has authored 39 papers that have received a total of 887 indexed citations.
This includes 19 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers). Hyunju Shin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States, South Korea and Australia. Hyunju Shin's co-authors include Riza Casidy, Alexander E. Ellinger, Jacqueline K. Eastman, David L. Mothersbaugh and Varsha Jain and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and International Journal of Production Economics
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