Hyun–Woo Lee

66 papers and 728 indexed citations i.

Hyun–Woo Lee has authored 66 papers that have received a total of 728 indexed citations. This includes 21 papers in Sociology and Political Science, 17 papers in Marketing and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (9 papers) and Digital Marketing and Social Media (8 papers). Hyun–Woo Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, South Korea and Singapore. Hyun–Woo Lee's co-authors include Heetae Cho, Minjung Kim, Sang-Hoon Kim, Weisheng Chiu and Yukyoum Kim and has published in prestigious journals such as Japanese Journal of Applied Physics, International Journal of Environmental Research and Public Health and Journal of Travel Research