Iain Black
About
Iain Black has authored 31 papers that have received a total of 1.1k indexed citations.
This includes 16 papers in Marketing, 5 papers in Economics and Econometrics and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (3 papers). Iain Black is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United Kingdom, Australia and France. Iain Black's co-authors include John M. Rose, Deirdre Shaw, Hélène Cherrier, Charles S. Areni and Cleopatra Veloutsou and has published in prestigious journals such as Journal of Cleaner Production, The American Journal of Cardiology and Journal of Business Research
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