Ida E. Berger

30 papers and 1.9k indexed citations i.

Ida E. Berger has authored 30 papers that have received a total of 1.9k indexed citations. This includes 18 papers in Sociology and Political Science, 12 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (6 papers) and Nonprofit Sector and Volunteering (4 papers). Ida E. Berger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (6 papers) and Nonprofit Sector and Volunteering (4 papers) and collaborates with scholars based in Canada, United States and Israel. Ida E. Berger's co-authors include Peggy Cunningham, Minette E. Drumwright, Benoît Séguin, Tony Hernández and Itay Greenspan and has published in prestigious journals such as Journal of Consumer Research, Organization Science and Journal of the Academy of Marketing Science