Ilaria Baghi

22 papers and 401 indexed citations i.

Ilaria Baghi has authored 22 papers that have received a total of 401 indexed citations. This includes 16 papers in Sociology and Political Science, 16 papers in Marketing and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Cultural Differences and Values (5 papers). Ilaria Baghi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in Italy, France and United Kingdom. Ilaria Baghi's co-authors include Veronica Gabrielli, Paolo Antonetti, Silvia Grappi and Enrico Rubaltelli and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science