Ilyoo Barry Hong
About
Ilyoo Barry Hong has authored 21 papers that have received a total of 1.3k indexed citations.
This includes 16 papers in Information Systems and Management, 13 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers). Ilyoo Barry Hong is often cited by papers focused on Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, Latvia and United States. Ilyoo Barry Hong's co-authors include Jieun Lee, cho HwiHyung, Seo Jang Hoon, Woosung Kim and Ji-Eun Lee and has published in prestigious journals such as Information & Management, Sustainability and International Journal of Information Management
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