Ingrid Poncin
About
Ingrid Poncin has authored 48 papers that have received a total of 1.3k indexed citations.
This includes 28 papers in Marketing, 23 papers in Sociology and Political Science and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (11 papers). Ingrid Poncin is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in Belgium, France and United States. Ingrid Poncin's co-authors include Thomas Leclercq, Marion Garnier, Wafa Hammedi, Christian Derbaix and Mohamed Slim Ben Mimoun and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Technological Forecasting and Social Change
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