Inwon Kang
About
Inwon Kang has authored 33 papers that have received a total of 642 indexed citations.
This includes 16 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers). Inwon Kang is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in South Korea, United States and China. Inwon Kang's co-authors include Kun Chang Lee, Sangjae Lee, Jiho Choi, Geon‐Cheol Shin and Oshani Seneviratne and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Expert Systems with Applications
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