Irene C. L. Ng
About
Irene C. L. Ng has authored 53 papers that have received a total of 2.0k indexed citations.
This includes 39 papers in Marketing, 19 papers in Strategy and Management and 15 papers in Management Information Systems. The topics of these papers are Service and Product Innovation (27 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Platforms and Economics (11 papers). Irene C. L. Ng is often cited by papers focused on Service and Product Innovation (27 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Platforms and Economics (11 papers) and collaborates with scholars based in United Kingdom, Singapore and United States. Irene C. L. Ng's co-authors include Roger Maull, Nick Yip, Glenn Parry, Khai Sheang Lee and Rajkumar Roy and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and Industrial Marketing Management
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