Irfan Butt

43 papers and 706 indexed citations i.

Irfan Butt has authored 43 papers that have received a total of 706 indexed citations. This includes 15 papers in Strategy and Management, 13 papers in Sociology and Political Science and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Irfan Butt is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Canada, Oman and Pakistan. Irfan Butt's co-authors include Mahmud Akhter Shareef, Youssef Chetioui, Jashim Uddin Ahmed, Khaldoon Nusair and Bhasker Mukerji and has published in prestigious journals such as The American Journal of Medicine, Research Policy and Journal of Business Research