Iryna Pentina

47 papers and 1.8k indexed citations i.

Iryna Pentina has authored 47 papers that have received a total of 1.8k indexed citations. This includes 31 papers in Sociology and Political Science, 19 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (9 papers). Iryna Pentina is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in United States, France and United Kingdom. Iryna Pentina's co-authors include Lixuan Zhang, Clinton Amos, David G. Taylor, Ainsworth Anthony Bailey and Anca C. Micu and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and European Journal of Marketing