Isabel María Rosa Díaz
About
Isabel María Rosa Díaz has authored 23 papers that have received a total of 248 indexed citations.
This includes 12 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers) and Environmental Sustainability in Business (4 papers). Isabel María Rosa Díaz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Spain, Malaysia and Mexico. Isabel María Rosa Díaz's co-authors include Mario Castellanos‐Verdugo, David Martín, Majid Ghasemy, Francisco Javier Rondán Cataluña and Beatriz Palacios‐Florencio and has published in prestigious journals such as Journal of Cleaner Production, Journal of Retailing and Consumer Services and Journal of Sustainable Tourism.
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