Jaejin Lee
About
Jaejin Lee has authored 20 papers that have received a total of 269 indexed citations.
This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Environmental Sustainability in Business (5 papers). Jaejin Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Environmental Sustainability in Business (5 papers) and collaborates with scholars based in United States, China and Australia. Jaejin Lee's co-authors include Hyejoon Rim, Moonhee Cho, Juliann Cortese, Juliann Woods and Eun Go and has published in prestigious journals such as Journal of Business Research, Patient Education and Counseling and International Journal of Consumer Studies
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