James G. Helgeson
About
James G. Helgeson has authored 25 papers that have received a total of 714 indexed citations.
This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (5 papers) and Decision-Making and Behavioral Economics (4 papers). James G. Helgeson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (5 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in United States, Norway and New Zealand. James G. Helgeson's co-authors include Michael Ursic, David E. Hansen, Magne Supphellen, Kim R. Robertson and Nancy J. Brown and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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