James R. Coyle
About
James R. Coyle has authored 16 papers that have received a total of 1.1k indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). James R. Coyle is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States. James R. Coyle's co-authors include Ted Smith, Glenn Platt, Elizabeth Lightfoot, Esther Thorson and Chris Newbold and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Decision Support Systems
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