James Richard
About
James Richard has authored 31 papers that have received a total of 566 indexed citations.
This includes 14 papers in Sociology and Political Science, 14 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (7 papers). James Richard is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in New Zealand, China and Malaysia. James Richard's co-authors include Kim‐Shyan Fam, Jayne Krisjanous, Jun‐Hwa Cheah, Geoff Plimmer and Peter Thirkell and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Travel Research
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