Jana Klieštiková

27 papers and 387 indexed citations i.

Jana Klieštiková has authored 27 papers that have received a total of 387 indexed citations. This includes 12 papers in Marketing, 9 papers in Strategy and Management and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Impact of AI and Big Data on Business and Society (5 papers) and Digital Marketing and Social Media (5 papers). Jana Klieštiková is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Impact of AI and Big Data on Business and Society (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Slovakia, Serbia and Czechia. Jana Klieštiková's co-authors include Anna Křižanová, Mária Kováčová, Tomáš Klieštik, Pavol Ďurana and Mária Mišanková and has published in prestigious journals such as Sustainability, Science and Engineering Ethics and Journal of Competitiveness