Jana Prodanova
About
Jana Prodanova has authored 23 papers that have received a total of 384 indexed citations.
This includes 15 papers in Sociology and Political Science, 11 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (8 papers). Jana Prodanova is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in Spain, North Macedonia and India. Jana Prodanova's co-authors include Sonia San Martín Gutiérrez, Nadia Jiménez, Ljupčo Kocarev, Prasanta Kr Chopdar and Justin Paul and has published in prestigious journals such as Journal of Business Research, IEEE Access and Technological Forecasting and Social Change
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