Jay Trivedi

23 papers and 452 indexed citations i.

Jay Trivedi has authored 23 papers that have received a total of 452 indexed citations. This includes 20 papers in Sociology and Political Science, 19 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers). Jay Trivedi is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in India. Jay Trivedi's co-authors include Ramzan Sama, Siddharth Deshmukh and Dharun Kasilingam and has published in prestigious journals such as Journal of Consumer Behaviour, Tourism Recreation Research and Journal of Internet Commerce