J.B.E.M. Steenkamp

6 papers and 581 indexed citations i.

J.B.E.M. Steenkamp has authored 6 papers that have received a total of 581 indexed citations. This includes 3 papers in Social Psychology, 3 papers in Marketing and 2 papers in Food Science. The topics of these papers are Cultural Differences and Values (2 papers), Consumer Market Behavior and Pricing (2 papers) and Sensory Analysis and Statistical Methods (2 papers). J.B.E.M. Steenkamp is often cited by papers focused on Cultural Differences and Values (2 papers), Consumer Market Behavior and Pricing (2 papers) and Sensory Analysis and Statistical Methods (2 papers) and collaborates with scholars based in United States, The Netherlands and Belgium. J.B.E.M. Steenkamp's co-authors include Hans Baumgartner, Marnik G. Dekimpe, Barbara Deleersnyder, Wagner A. Kamakura and Jean‐Paul Fox and has published in prestigious journals such as Journal of Marketing Research, International Journal of Research in Marketing and Marketing Letters