Jennifer Aaker
About
Jennifer Aaker has authored 95 papers that have received a total of 15.7k indexed citations.
This includes 61 papers in Social Psychology, 40 papers in Marketing and 33 papers in Sociology and Political Science. The topics of these papers are Cultural Differences and Values (44 papers), Consumer Behavior in Brand Consumption and Identification (39 papers) and Behavioral Health and Interventions (29 papers). Jennifer Aaker is often cited by papers focused on Cultural Differences and Values (44 papers), Consumer Behavior in Brand Consumption and Identification (39 papers) and Behavioral Health and Interventions (29 papers) and collaborates with scholars based in United States, Canada and Australia. Jennifer Aaker's co-authors include Cassie Mogilner, Kathleen D. Vohs, Melanie Rudd, Angela Y. Lee and Jordi Garolera and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research
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