Jennifer Brannon Barhorst

10 papers and 408 indexed citations i.

Jennifer Brannon Barhorst has authored 10 papers that have received a total of 408 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Human-Computer Interaction. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Virtual Reality Applications and Impacts (4 papers). Jennifer Brannon Barhorst is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Virtual Reality Applications and Impacts (4 papers) and collaborates with scholars based in United Kingdom, United States and Ghana. Jennifer Brannon Barhorst's co-authors include Graeme McLean, Alan Wilson, Kofi Osei-Frimpong, Nina Krey and Luk Warlop and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research.