Jen-Ruei Fu

12 papers and 598 indexed citations i.

Jen-Ruei Fu has authored 12 papers that have received a total of 598 indexed citations. This includes 8 papers in Marketing, 6 papers in Information Systems and Management and 4 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jen-Ruei Fu is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Taiwan and United States. Jen-Ruei Fu's co-authors include Jessica H.F. Chen, Cheng‐Kiang Farn, Chiung–Wen Hsu and Pei-Hung Ju and has published in prestigious journals such as Information & Management, International Journal of Information Management and Industrial Management & Data Systems