Jeong‐Yeol Park

33 papers and 879 indexed citations i.

Jeong‐Yeol Park has authored 33 papers that have received a total of 879 indexed citations. This includes 21 papers in Sociology and Political Science, 16 papers in Marketing and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (10 papers). Jeong‐Yeol Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in United States and South Korea. Jeong‐Yeol Park's co-authors include Diego Bufquin, Robin M. Back, SooCheong Jang, S. Kyle Hight and Kwangsoo Park and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Hospitality Management