Jiajing Hu

21 papers and 238 indexed citations i.

Jiajing Hu has authored 21 papers that have received a total of 238 indexed citations. This includes 14 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Jiajing Hu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, Australia and United Kingdom. Jiajing Hu's co-authors include Bo Pu, Yan Liu, Xin Zhong, Xiaowei Xu and Jian Xu and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Frontiers in Psychology