Jian Mou
About
Jian Mou has authored 22 papers that have received a total of 572 indexed citations.
This includes 13 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (7 papers) and E-commerce and Technology Innovations (4 papers). Jian Mou is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (7 papers) and E-commerce and Technology Innovations (4 papers) and collaborates with scholars based in China, United States and South Korea. Jian Mou's co-authors include Yi Cui, Jason Cohen, Yan Liu, Lijuan Huang and Kai S. Koong and has published in prestigious journals such as Computers in Human Behavior, Resources Conservation and Recycling and Journal of Retailing and Consumer Services
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