Jian Mou

96 papers and 2.0k indexed citations i.

Jian Mou has authored 96 papers that have received a total of 2.0k indexed citations. This includes 49 papers in Sociology and Political Science, 23 papers in Information Systems and Management and 17 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (31 papers), Technology Adoption and User Behaviour (23 papers) and Advanced Measurement and Metrology Techniques (13 papers). Jian Mou is often cited by papers focused on Digital Marketing and Social Media (31 papers), Technology Adoption and User Behaviour (23 papers) and Advanced Measurement and Metrology Techniques (13 papers) and collaborates with scholars based in China, South Korea and United States. Jian Mou's co-authors include Jason Cohen, Fei Zhou, Lin Xiao, Morad Benyoucef and Sihua Chen and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior