Jiangmeng Liu

12 papers and 300 indexed citations i.

Jiangmeng Liu has authored 12 papers that have received a total of 300 indexed citations. This includes 10 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Communication. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Public Relations and Crisis Communication (3 papers). Jiangmeng Liu is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Public Relations and Crisis Communication (3 papers) and collaborates with scholars based in United States, Canada and China. Jiangmeng Liu's co-authors include Cong Li, Michael North, Yi Grace Ji, Qinghua Yang and Hong Cheng and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Human Communication Research