Jiaying Lyu

37 papers and 1.1k indexed citations i.

Jiaying Lyu has authored 37 papers that have received a total of 1.1k indexed citations. This includes 25 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Transportation. The topics of these papers are Diverse Aspects of Tourism Research (16 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Jiaying Lyu is often cited by papers focused on Diverse Aspects of Tourism Research (16 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in China, United States and Pakistan. Jiaying Lyu's co-authors include Sughra Bibi, Asif Khan, Zhenxing Mao, Liang Hu and Hanqin Qiu Zhang and has published in prestigious journals such as Optics Letters, Tourism Management and Annals of Tourism Research