Jinqi Men

9 papers and 460 indexed citations i.

Jinqi Men has authored 9 papers that have received a total of 460 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Jinqi Men is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in China and Hong Kong. Jinqi Men's co-authors include Feng Yang, Xiabing Zheng, Robert M. Davison and Xiuyuan Gong and has published in prestigious journals such as International Journal of Information Management, Journal of Retailing and Consumer Services and Internet Research