Jisu Huh

71 papers and 1.5k indexed citations i.

Jisu Huh has authored 71 papers that have received a total of 1.5k indexed citations. This includes 31 papers in Sociology and Political Science, 28 papers in Marketing and 28 papers in Pharmacology. The topics of these papers are Pharmaceutical industry and healthcare (28 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (21 papers). Jisu Huh is often cited by papers focused on Pharmaceutical industry and healthcare (28 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in United States, Singapore and China. Jisu Huh's co-authors include Leonard N. Reid, Denise E. DeLorme, Wonsun Shin, Lee B. Becker and Jaideep Srivastava and has published in prestigious journals such as Journal of Advertising, Communication Research and New Media & Society